Why SEBA?
 Special
Event Business Advisors (SEBA) is the first and only coaching
service to focus exclusively on small-business development
in the Wedding and Special Event Industry. SEBA was established
in 1995 by veteran event planner Sharon Jansen. While individual
visions of success differ, earning more, accomplishing more,
and feeling great about yourself are the main benefits that
working with SEBA typically produces.
Customized Programs
Utilizing today's technology, Sharon's highly-effective
step-by-step process is now available nationwide. Her coaching
programs are customized for you, the entreprenuer, depending
on your needs and desires, as well as the focus of your business.
Whether you specialize in event planning, wedding coordination,
catering, entertainment, design, etc., one aspect of the
coaching program remains constant ... you are able to chart
your own course and adjust its direction at any time.
History
Sharon started her event management company in 1981. During
the first eight years she expanded the business by creating
a catering division and adding a design team and prop warehouse.
In 1989, Sharon felt a desire to teach others what she had
learned "the hard way," and began offering workshops
for event planners.
In the early 1990s, an economic recession caused Sharon
to re-think her business strategy. She decided to divest
the catering and design operations, and bounced back as an
independent event planner. Her business grew quickly, but
she still felt a need to counsel others. Her passion for
mentoring, business acumen, and 20 years of event experience
formed a strong foundation for helping other entrepreneurs
achieve success through one-on-one coaching ... and SEBA
evolved.
Today Sharon devotes herself to coaching full-time. She
offers satisfaction-guaranteed programs for a broad range
of event disciplines, and has assembled a distinctive group
of technical advisors with whom she confers as necessary.
Plans are now underway to publish a series of "how to" workbooks
for special event entrepreneurs, and her successful clients
will be cast as the main characters.
Qualifications
- Over twenty years in the Special Event Industry as a
small business owner
- Student of the Graduate School of Coaching
- Fifteen years experience in corporate marketing, training
and operations
- Consultant and mentor for hundreds of successful business
start-ups and expansions
- Producer of industry-related educational workshops since
1989
- Expertise in developing accredited entrepreneurial programs
- Six-year instructor, Event Management Certificate Program,
George Washington University/University of San Diego
- Five-year instructor, Meeting and Event Management Certificate,
Orange Coast College
- Founding member, International Special Events Society
(ISES)
- Founding president, Association of Special Event Professionals
- Past president, Chamber of Commerce, with commendations
from state and federal legislative bodies
- Active Membership in the Association of Bridal Consultants
(ABC), International Coaching Federation (ICF), International
Special Events Society (ISES), Coachville
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